GoHighLevel vs ActiveCampaign
Compare features, pricing, and capabilities to choose the best marketing automation platform
ActiveCampaign is known for its powerful email marketing and automation, while GoHighLevel provides a complete business solution including CRM, funnels, SMS, phone, and more. This comparison helps you understand which platform better fits your needs.
Quick Verdict
Choose GoHighLevel if: You want an all-in-one platform that handles everything from lead capture to appointment booking. Perfect for agencies, consultants, and service businesses that need funnel building, SMS, and phone capabilities.
Choose ActiveCampaign if: Your primary focus is sophisticated email marketing campaigns and you already have solutions for other aspects of your business (funnels, SMS, booking, etc.).
Feature Comparison
| Feature | GoHighLevel | ActiveCampaign |
|---|---|---|
| Email Marketing | ||
| Marketing Automation | ||
| CRM System | ||
| SMS Marketing | ||
| Funnel Builder | ||
| Landing Pages | ||
| Appointment Scheduling | ||
| Forms & Surveys | ||
| Phone System | ||
| Starting Price/Month | $97 | $29 |
GoHighLevel Advantages
- Complete business solution in one platform
- Built-in funnel builder and landing pages
- SMS marketing and phone system included
- Appointment scheduling and calendar management
- White label capabilities for agencies
- Unlimited contacts on all plans
ActiveCampaign Advantages
- More sophisticated email automation features
- Advanced email deliverability tools
- Lower entry price point
- Extensive third-party integrations
- Predictive sending and content
Important Pricing Note
While ActiveCampaign's starting price is lower, consider that you'll likely need additional tools for funnels, SMS, booking, and phone. When you add up all these separate subscriptions, GoHighLevel's all-in-one pricing often becomes more economical.
Final Recommendation
If you're looking for an email-first platform with sophisticated automation and already have other tools in place, ActiveCampaign is excellent. However, for most businesses, especially agencies and service providers, GoHighLevel provides better overall value by consolidating multiple tools into one platform.
The ability to manage your entire customer journey from lead capture through appointment booking, all while communicating via email, SMS, and phone from one dashboard, makes GoHighLevel the more practical choice for comprehensive business operations.
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