GoHighLevel for Marketing Agencies
One account, a sub-account per client, a snapshot per niche and SaaS Mode when you are ready to bill for the platform. The model in one page.
30-day free trial through our link (the public site offers 14) · No contracts · Cancel anytime
HighLevel was built for agencies first. The model is simple: one agency account, one sub-account per client, a snapshot to clone your proven setup into each new client and, on Agency Pro, SaaS Mode to bill clients for the platform under your own brand. This page is the operating model in one place; the deep dives are on netpartners.marketing.
The three plans, from an agency's seat
| Plan | Price | What it means for an agency |
|---|---|---|
| Starter | $97 / month | Three sub-accounts. Enough to run your own business plus two clients while you learn. |
| Unlimited | $297 / month | Unlimited sub-accounts, API access, white-label desktop app. The plan most agencies live on. |
| Agency Pro | $497 / month | Everything above plus SaaS Mode with Stripe rebilling and marked-up rebilling of SMS, email and AI usage. |
Contacts and users are unlimited on every plan. Usage (SMS, email sends, Voice AI minutes, WhatsApp at $10 per month per sub-account plus usage) bills on top. Run the cost calculator with your client count to see the total and the resale margin.
The agency operating model
- Build one snapshot per niche. Start from the industry playbooks, strip what your clients do not need, add your reporting dashboard and save it as a snapshot.
- Onboard clients into sub-accounts. Load the snapshot, connect their number and calendar, register A2P 10DLC and authenticate their email domain. Day one, every time.
- Price the platform, not the hours. Say you charge $297 a month per client for "your" platform and support. Ten clients is $2,970 a month of recurring revenue against one $297 or $497 subscription. Retainers for ad management sit on top.
- Turn on SaaS Mode when you have five or more clients. Clients sign up and pay through your branded checkout, sub-accounts are created automatically and usage is rebilled at your markup. Until then, invoice manually on Unlimited.
- Keep clients on your platform. When their contacts, reviews, booking and automations live in your white-label system, leaving means rebuilding. Churn drops. That is the whole point of the model.
What to read next
- SaaS Mode and white-label growth: the complete agency guide
- SaaS Mode explained: how to resell AI without coding
- GoHighLevel white label: what you can and cannot brand
- Hiring a consultant for the SaaS Mode setup
Start the agency account
Thirty days free through our link. Build the first snapshot before the trial ends and the account pays for itself with the first client.
Frequently Asked Questions
Which GoHighLevel plan do agencies need?
Unlimited ($297) for most agencies: unlimited client sub-accounts, API access and the white-label desktop app. Agency Pro ($497) adds SaaS Mode with Stripe rebilling and marked-up usage rebilling, which pays off once you have several clients paying for the platform.
Can I resell GoHighLevel under my own brand?
Yes. White-label branding is available from the Unlimited plan, and SaaS Mode on Agency Pro adds automated signup, billing and rebilling under your brand.
How many clients can an agency manage?
Unlimited sub-accounts on the Unlimited and Agency Pro plans. Starter is capped at three sub-accounts.
