GoHighLevel Pricing Guide 2026
Choose the perfect plan for your agency or business. All plans include a 30-day free trial with no credit card required.
Starter Plan
Perfect for solo entrepreneurs and small agencies just getting started
- Up to 3 sub-accounts
- Unlimited contacts
- CRM & Pipeline Management
- Email & SMS Marketing
- Funnel & Website Builder
- Calendars & Appointments
- Workflows & Automation
- 2-way SMS & Email
Unlimited Plan
Ideal for growing agencies managing multiple clients
- Unlimited sub-accounts
- Everything in Starter
- White Label Desktop App
- Unlimited Users
- API Access
- Custom Domain
- Priority Support
- Advanced Reporting
Pro Plan
For agencies building their own SaaS platform
- Everything in Unlimited
- White Label Mobile App
- SaaS Mode
- Custom Pricing Plans
- Rebilling Features
- Agency Dashboard
- Dedicated Success Manager
- Custom Integrations
What's Included in All Plans
No Hidden Fees
Pay only for what you use. Email and SMS are billed separately at competitive rates.
Unlimited Contacts
Store and manage unlimited contacts across all plans. No per-contact pricing.
Regular Updates
Get access to new features and improvements at no additional cost.
30-Day Free Trial
Test drive all features with a full 30-day trial. No credit card required.
Choosing the Right Plan
Starter Plan - Best for Beginners
The Starter Plan is perfect if you're a solo entrepreneur, freelancer, or small agency just getting started with marketing automation. With support for up to 3 sub-accounts, you can manage your own business plus a couple of clients.
This plan includes all the core features you need: CRM, email marketing, SMS, funnels, calendars, and workflows. It's a great way to test GoHighLevel before scaling up.
Learn more about the Starter Plan →Unlimited Plan - Most Popular Choice
The Unlimited Plan is our most popular option for growing agencies. As the name suggests, you get unlimited sub-accounts, which means you can onboard as many clients as you want for one flat monthly fee.
This plan adds white-label capabilities, API access, and priority support. It's ideal for established agencies looking to scale without worrying about per-client costs. The unlimited sub-accounts feature alone can save thousands compared to other platforms.
Learn more about the Unlimited Plan →Pro Plan - Build Your Own SaaS
The Pro Plan is designed for agencies that want to build their own branded SaaS platform. With SaaS Mode, you can create custom pricing plans, rebill your clients, and offer GoHighLevel under your own brand.
This plan includes a white-label mobile app for iOS and Android, giving your clients a fully branded experience. It's perfect for agencies looking to create recurring revenue streams by reselling the platform. You'll also get a dedicated success manager to help you grow.
Learn more about the Pro Plan →Additional Costs to Consider
While GoHighLevel's pricing is straightforward, there are some additional costs you should be aware of:
- Email Credits: Email sending is billed separately at $0.001 per email (or bulk pricing options available)
- SMS Credits: SMS costs vary by country, typically $0.01-0.03 per message in the US
- Phone Numbers: Additional phone numbers cost around $2-3 per month each
- AI Features: Optional AI Employee add-ons available for additional monthly fees
For a detailed breakdown of these costs and how to budget for them, check out our Hidden Costs Guide.
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