GoHighLevel FAQ

GoHighLevel (HighLevel) is an all-in-one sales and marketing platform: CRM, pipelines, funnels and websites, email and SMS marketing, booking calendars, phone system, reputation management, AI agents and a white-label SaaS mode for agencies. One subscription, unlimited contacts and users.

Yes. The public site offers 14 days. Through our affiliate link the trial is 30 days, with full access to every feature of the plan you pick.

With an industry playbook snapshot, a single business is usually live within a day. Migrations from another CRM take longer, mostly because of data cleanup and A2P registration wait times.

No coding. The builders are drag-and-drop and the playbooks pre-build most of the setup. Expect a learning curve in the first week because the platform is broad; the certification courses and 24/7 support exist for that.

Three plans: Starter at $97 per month, Unlimited at $297 and Agency Pro at $497. Usage such as SMS, email sends, Voice AI minutes and WhatsApp bills on top. Use the cost calculator on this site for a real monthly total.

Usage-based costs for SMS, calls, email sending and AI minutes, plus WhatsApp at $10 per month per sub-account plus usage. Premium features such as some AI tools are metered. There are no per-contact or per-user fees.

Yes. Plans are month-to-month with no contract and you cancel from the agency dashboard. Annual billing is available at a discount if you want to commit.

Starter for one business (three sub-accounts). Unlimited for agencies or multi-location businesses that need unlimited sub-accounts and API access. Agency Pro only if you will resell the platform with SaaS Mode rebilling.

Yes. Campaigns, templates, automations and a built-in sending service. Sends are usage-billed. Authenticate your domain with SPF, DKIM and DMARC before the first campaign.

Yes, two-way SMS through the built-in phone system. In the US you must register A2P 10DLC before messages deliver reliably.

Yes. Numbers, calling, call tracking, missed-call text-back and Voice AI that answers inbound calls, qualifies and books appointments, billed per minute.

Yes. A funnel and website builder with templates, an AI build mode that drafts structure and copy, forms, surveys, memberships and courses. Swap the AI-generated form for a real form from Sites and Forms so submissions reach the CRM.

Conversation AI books appointments over SMS, web chat and connected social inboxes. Voice AI answers calls. Content AI writes copy. Workflow AI drafts automations. Reviews AI replies to reviews. Most are metered.

Your logo, colours and domain on the platform your clients log into, plus a white-label mobile and desktop app. Available from the Unlimited plan.

Yes. On Agency Pro, SaaS Mode lets clients sign up and pay through your branded checkout, creates their sub-account automatically and rebills usage at your markup.

Three on Starter. Unlimited on Unlimited and Agency Pro.

24/7 live chat, Zoom support, a help centre, an ideas board and changelog, plus community groups. Official certification courses are free.

HighLevel offers onboarding and import tools. For complex migrations most people use a consultant; see the consultants page on this site for how to vet one.

Yes, a REST API and webhooks, available from the Unlimited plan, plus native Zapier, Make and marketplace integrations.

Yes. Contacts, opportunities and most records export to CSV from the platform, and the API covers the rest.