GoHighLevel vs Kajabi: Course Platform Comparison

Quick Comparison

GoHighLevel: $97-497/mo, all-in-one CRM + marketing + courses, SMS included, white label

Kajabi: $149-399/mo, course-focused, basic CRM, no SMS, no white label

Feature Comparison

Course & Membership Features

Kajabi excels at course creation with excellent video hosting, drip content, and student management. GoHighLevel offers courses and memberships but focuses more on the marketing and sales side.

CRM & Contact Management

GoHighLevel provides a full-featured CRM with unlimited contacts, pipelines, and sales tracking. Kajabi has basic contact management but lacks advanced CRM features.

Marketing Automation

GoHighLevel offers advanced workflows with SMS, email, calls, and multi-channel automation. Kajabi focuses primarily on email automation with basic sequences.

Communication Channels

GoHighLevel includes email, SMS, phone calls, voicemail drops, and two-way messaging. Kajabi only supports email communication.

Funnels & Landing Pages

Both platforms offer funnel builders, but GoHighLevel provides more marketing-focused templates and conversion optimization tools.

Agency Features

GoHighLevel offers unlimited client sub-accounts and white-label capabilities. Kajabi is designed for individual course creators, not agencies.

Who Should Choose Each Platform?

Choose GoHighLevel If:

• You need comprehensive CRM and marketing automation
• SMS and phone communication are important to you
• You run an agency serving multiple clients
• You want white-label capabilities
• You need advanced sales pipeline management

Choose Kajabi If:

• Your primary focus is creating and selling online courses
• You want the best course delivery experience
• You prefer email-only marketing
• You value simplicity over advanced automation
• You're an individual course creator, not an agency

Bottom Line

Kajabi is purpose-built for course creators who prioritize student experience. GoHighLevel is better for businesses that need comprehensive marketing automation, CRM, and multi-channel communication alongside course hosting. If you're an agency or need SMS/calling, GoHighLevel is the clear winner.