GoHighLevel vs Keap: Which CRM is Better?

Quick Comparison

GoHighLevel: $97-497/mo, unlimited contacts, includes SMS, calls, funnels, white label

Keap: $249-399/mo, limited contacts (starts at 1,500), SMS extra, no white label

Feature Comparison

Pricing Model

GoHighLevel offers predictable flat-rate pricing starting at $97/month with unlimited contacts. Keap's pricing starts at $249/month for only 1,500 contacts, and costs increase significantly as your list grows.

SMS Marketing

GoHighLevel includes SMS, MMS, and two-way messaging in all plans. Keap charges extra for SMS as an add-on service.

Phone System

GoHighLevel provides a built-in phone system with call tracking, recording, and IVR. Keap does not include phone capabilities.

Funnel Builder

GoHighLevel includes a full funnel builder with templates. Keap has landing pages but lacks comprehensive funnel building tools.

White Label

GoHighLevel offers complete white-label capabilities for agencies to rebrand and resell. Keap does not offer white-label options.

Who Should Choose Each Platform?

Choose GoHighLevel If:

• You run a marketing agency or consulting business
• You need SMS, calling, and funnels in one platform
• You want unlimited contacts without paying more
• You want to white-label and resell the platform
• You need better value for money

Choose Keap If:

• You're already heavily invested in the Keap ecosystem
• You prefer email-focused automation over SMS
• You have a small contact list under 1,500
• You need their specific payment processing features

Bottom Line

GoHighLevel offers significantly better value, especially for agencies and businesses that need SMS, calling, and funnel building. With unlimited contacts and no per-contact pricing, GoHighLevel is more predictable and scalable than Keap's pricing model.